When I joined the design team they did not have a reliable method for making easy-to-digest deliverables that are customizable and time efficient.
Before diving into the design process, my initial step was to get a profound understanding of the problem by leveraging the Design Thinking Methodology and the Double Diamond approach.
I conducted interviews with the team's designers to systematically explore questions and challenge assumptions, thereby expanding my comprehension of the problem.
I then proceeded with the the market analysis to spur my imagination and get insights into the current state and best practices
1. Understand who is this for
2. What are they trying to do
3. What is motivating them
4. What is getting in their way
After gathering information through interviewing I put together an affinity map for a better organization and look on the process so far
To gain an even better understading of the user experience, and for who are we designing for, my team and I developed a persona and emhpasized their goals/motivations and pain points.
I then took on the challenge to create different approaches centered around the user, reframe challenges into opportunities through brainstorming
I used the Rapid Ideation Techniques to create breadth by thinking outside the box for exploration of potential solution without evaluation
After exploring, I selected the best ideas and decided to explore the depth of solutions
After exploring the breadth and depth of the solution space, I analyzed the effort needed vs. the impact based on the users' goals and needs using a chart below:
Testing and evaluating the template/process by mocking up a journey map for one of the existing projects was done after by the team after my internship.
Diving into my first design thinking project was a game-changer. Not only did it introduce me to the ins and outs of Design Thinking, but it also highlighted how crucial that first diamond is for shaking up the problem and getting to the core of things. It's like the secret sauce that keeps the problem-solving process flowing smoothly from start to finish.
Maintained ongoing communication with the UX Lead, who successfully applied our approach in testing a new client project. The results were positively received and utilized to present the program to additional senior stakeholders within the client company.
Implemented the journey mapping method on a larger internal project, focusing on enhancing ways of working within the organization. The methodology proved effective in providing valuable insights and was applied to streamline and improve internal processes.
The CEO opted to feature it as an exemplary illustration of our process during presentations to investors.
If you like what you see and want to work together, get in touch!
markodjuranovic000@gmail.com